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Localore Labs

Localore Labs is AIR’s research and development arm through which a range of efforts yield insight and models for how to effectively engage with freelancers. The intent of the design, testing and investment is to problem solve for long-standing industry practices in need of change, enhance storytelling craft, inform sustainable models for production and collaboration, and introduce new opportunities for impactful freelance work. The Lab’s current portfolio includes the following programs:

Freelance Futures Initiative

This initiative centers our commitment to supporting fair compensation and contracts for independent contributors. Through Freelance Futures we support regular review of our Code of Fair Practice and sample contracts, along with tracking legislation that will impact independent contractors and aggregating data about the current state of work in radio and podcasting. Freelance Futures aims to provide AIR members with the tools they need to advocate and negotiate for their own needs, while also improving practice across the industry. 

Audio Echo 

Audio Echo supports virtual collaborations between editors and producers to strengthen the hyper-local content for a national audience pipeline. The platform's workflow matches editors and producers, assignments, review, contracting, licensing and payment. Audio Echo enables isolated producers to find editorial support, stations to engage with vetted talent for needed capacity, and national broadcasters and distributors to reach into communities for local perspectives. 


AIR is actively developing and seeking co-productions that feature freelance talent, AIR and public media stations that can be replicated or sustained and are unique to markets, geography and content form. Through this process, an ideas board, membership engagement strategies, local underwriting impact and costs for production will be documented and made available for feedback and learning.

AIR will combine open calls to seed productions and invite ideas for collaborative productions on a rolling basis.  

Talent Desk

The process to pitch stories to NPR can be confusing. Talent Desk meets those who are new to NPR and the pitch process, with support and guidance. Are you pitch ready? Should you contact a show editor or a bureau chief? Which show does your idea align with? Is there an NPR member station that is a better fit?

Talent Desk is a collaboration between AIR and NPR to support a formal pipeline for freelancers pitching stories to NPR. Contact AIR's Storytelling & Talent Curator Jeanette Woods at [email protected]