Craft

Localore (2013)

With the first iteration of Localore, 10 production teams embedded in local communities with the instruction to “go outside” of the stations’ buildings, audiences and familiar rhythms. The result? “Full-spectrum” journalism models that blend on-air, screen, and street media. Together, Localore’s lead producers—with their stations, interactive storytelling partner Zeega, and a team of more than 230 collaborators—lay the ground for a more inclusive 21st-century public media.

Funding for Localore was provided by the Corporation for Public Broadcasting, the Wyncote Foundation, the John D. and Catherine T. MacArthur Foundation, the National Endowment for the Arts, and AIR’s worldwide network of independent producers.

To find out what we learned from our experiments, see our report, “What’s Outside.”