Localore (2013)

With the first iteration of Localore, 10 production teams embedded in local communities with the instruction to “go outside” of the stations’ buildings, audiences and familiar rhythms. The result? “Full-spectrum” journalism models that blend on-air, screen, and street media. Together, Localore’s lead producers—with their stations, interactive storytelling partner Zeega, and a team of more than 230 collaborators—lay the ground for a more inclusive 21st-century public media.

Funding for Localore was provided by the Corporation for Public Broadcasting, the Wyncote Foundation, the John D. and Catherine T. MacArthur Foundation, the National Endowment for the Arts, and AIR’s worldwide network of independent producers.

To find out what we learned from our experiments, see our report, “What’s Outside.”

Producer: Delaney Hall
Incubator: KUT (Austin, Texas)

AMMAustin Music Map uncovers Austin’s diverse sonic subculture in tandem with fans and performers. Travel with Hall beyond the city’s much-documented music scene to the “third places” where musicians perform and commune: front porches, sidewalks, churches, and under bridges.

Producer: Todd Melby
Incubator: Prairie Public Broadcasting (North Dakota)

BGBBlack Gold Boom traverses the rigs, man camps, and crossroads of North Dakota’s oil rush, capturing compelling audio portraits of the workers who have streamed there, and unpacking the implications of the region’s rush to drill.

Producer: Jennifer Brandel
Incubator: WBEZ (Chicago, Illinois)


Curious City opens up the newsroom by crowdsourcing questions from Chicagoans and partnering the “winning” questioner with a reporter. An interactive site lets participants follow the investigations from query to broadcast and beyond.

Producer: Ken Eklund
Twin Cities Public Television (St. Paul, Minnesota)


EZO’s “thought collaboration” asked participants to help answer a tough question: “What does school accomplish?” Eight characters played this “authentic fiction” out across social media and face-to-face: a guidance counselor and seven fictional teens. EZO brings “something new to the conversation about education,” says Wired.

Producer: Erika Mu
Incubator: KALW (San Francisco, California)


Hear Here deepens coverage of the Bay Area and Oakland beyond the usual “bleed and lead” headlines by seeking the stories most relevant to residents and connecting neighbors. Mu’s team works in concert with community partners to host live, “pop-up” events that feature local participants, storytellers, musicians, and artists.

Producer: Julia Kumari Drapkin
Incubator: KVNF (Paonia, Colordo)


iSeeChange flips the script on environmental reporting by crowdsourcing listeners’ observations about the weather. Visit the iSeeChange Almanac to learn how climate shifts are affecting Americans’ lives. Drapkin’s reporting draws scientists in to create dialogues that help community members make hard decisions together.

Producer: Val Wang
Incubator: WGBH (Boston, Massachusetts)


Planet Takeout serves up perspectives from both sides of the counter on Chinese carryouts as crossroads of life and culture. Wang’s interactive documentary, produced with Zeega, features vignettes from outposts in diverse Boston neighborhoods—illustrating how they act as lenses onto the communities they feed.

Producers: Julia Reichert and Steven Bognar
Incubator: WYSO (Yellow Springs, Ohio)


ReInvention Stories gives residents of Dayton—one of America’s “fastest-dying cities”—a chance to reflect on how they’re remaking themselves. Julia Reichert and Steven Bognar, an award-winning filmmaking duo, work with WYSO staff and volunteer media-makers to craft multimedia reports, and with Zeega to build a groundbreaking interactive documentary.

Producer: Anayansi Diaz-Cortes
Incubator: KCRW (Los Angeles, California)


Multiplatform documentary Sonic Trace opens us to an authentic and intimate experience of Latin American immigrants, from their new roots in LA neighborhoods and back to their home communities. Anayansi Diaz-Cortes reports from both sides of the border on-air, online, and—throughout LA—from a portable storytelling booth, La Burbuja.

Nikki Silva and Davia Nelson (The Kitchen Sisters)
KQED Radio and Television, San Francisco, CA


Veteran radio producers The Kitchen Sisters join forces with KQED to spearhead The Making Of…, a mixed-media series that chronicles the creativity happening across Northern California—the hub of American innovation. The Making of… Studio, produced with Zeega, invites participants to craft their own interactive artworks.