New Release: What’s Outside? Public Media 2014

Today, we’re pleased to share with you a new report released via Current and our own channels, focusing on key takeaways from Localore. It’s based on extensive analysis of audience data, as well as surveys of our field producers and station managers/staff over the last year since the R&D phase of the project concluded on Feb 28, 2013.

Where did we succeed and where did we fail in what we set out to do with this ambitious 10-city production? These lessons will not only inform our future work but will, we hope, also provide useful insight and concrete recommendations for stations, producers, and the system at large as we all adapt to a changing industry.

This report, like the work itself, is designed to advance AIR’s on-going efforts to support our talent… to bring more resources and create new space where our producers can do their best work. We’ve succeeded in directing more than $3 million in funding and resources so far to our lead producers and more than 200 producers and collaborators working in the field via Localore and it predecessor MQ2.  Our talent has spurred a dynamic new ecosystem across public radio and television. Central to AIR’s advocacy efforts, we are working to demonstrate how our talent is capable of delivering great value to public media and, by extension, to the American public.

We’ve learned a tremendous amount throughout this process, and are excited now to share lessons from the Localore team with you. Let us know what you think, and how this publication inspires your own projects: