Guides & Reports

Mapping Public Radio’s Independent Landscape

Beginning in January 2004, SchardtMEDIA undertook an extensive, benchmark study of the public radio independent sector.  The study consisted of analyses of nearly 2700 hours of content airing on public radio  stations between September 2002 and September 2003, and surveys of 345 producers and acquirers representing a broad spectrum of the industry.

The focus of the study was primarily individual freelancers who work on commission – that is, sole proprietors, commentators, and station-based producers who generate freelance income apart from their regular paying radio job.

Mapping Public Radio’s Independent Landscape

Funding provided by the Corporation for Public Broadcasting, KCRW/Los Angeles, Minnesota Public Radio, Public  Radio International, and WGBH/Boston.  Project partner is National Public Radio.