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Elana Sofko, Director, Talk/Sales Partners is responsible for establishing
and managing relationships with content providers for Sirius’ talk
channels, in addition to marketing and managing the commercial inventory on
those channels. Ms. Sofko joined Sirius’ Programming team in December, 1998. Her previous experience in business development at News Corporation lent a
valuable skill set in the form of managing broadcast logistics in a
satellite delivered multi-format subscription audio service, as well as
marketing commercial inventory. Prior to this Elana could be found “on
the road” doing audio reinforcement for various touring theater
companies and musical acts including Richie Havens, and the Queens Symphony
Orchestra. Ms. Sofko holds a BA from State University of New York at
Albany, and an MBA from the University of Connecticut.
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Rich Seidner, VP of Data & Analysis at streamingmedia.com, leads their data acquisition and analysis efforts. Rich was educated as a physicist and mathematician, and his career has spanned 30+ years as a leading-edge technologist and international technology consultant. His book, Playing for Profit, predicts how streaming and the Internet will radically alter every entertainment business model, and was published in 1999 by John Wiley & Sons. Rich is interested in all aspects of streaming, and welcomes your inquiries and comments regarding their
data activities. Please feel free to email rich@streamingmedia.com, or phone him at 415.593.5060.
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