What if independent radio producers could quickly and easily sell their work directly to the public? Steve Rowland's newly-launched
 ArtistOwned.com is now offering producers that very opportunity. ArtistOwned is an online audio
distribution site similar to those of Audible.com, PRX and iTunes, but with its own innovative spin. Operating primarily
as a music distribution site, its purpose is to promote independent work by connecting the artist directly to the listener.
Anyone can download material from the site for a small fee. The artist receives 55% of the sale, all the while retaining
ownership of the material. There's no risk and no cost.
Initially offering material exclusively from jazz musicians, ArtistOwned has now opened its doors to radio
producers. Steve's own Peabody Award-winning series "The Miles Davis Radio Project" is now posted on ArtistOwned,
soon to be accompanied by a wealth of work from other radio producers. For Steve, developing this body of material
should just be a matter of time, as radio producers realize the untapped earning potential made possible by selling
directly to listeners. You can contact Steve Rowland to inquire about posting work on ArtistOwned.
AIR Goodies
Dick Brooks Radio Skills Weekend Intensive
Los Angeles, CA
Martin Luther King Weekend, January 12-14
The Radio Skills workshop provides instruction, practice and critiques on the critical details of
story selection and focus, interviewing to get the right material, radio script writing and performance
designed for maximum listener interest and story impact. Producers learn to “vet” or critique each other's
work in a positive and constructive manner that leads to more collegial relationships and better radio productions.
Attendance is limited to 10 registrants. Cost is $350 for AIR members, $500 for non-members. For more information,
apply online.
or email Dolores Brandon dbrandon@airmedia.org
AIR's Member Drive Extended Through JAN 1, 2007!
With the upcoming member dues increase in 2007, Fall is the perfect time to let
folks know about AIR membership! With this in mind, the Member Drive has been extended until the end of
the year. Now you have more time to add to our diverse member base and another shot at winning the coveted
iPod Shuffle from Audible.com. To learn more about the membership drive and find out who is in the lead, click
here
Check out the fall AIRspace, the
quarterly journal published by AIR now available exclusively at airmedia.org.
Words from AIR's new board members
An update from Robynn Takayama
"Who says that your vote doesn’t matter? I did the calculations and it looks like I squeezed my way onto the board
by just one vote. Thank you. Along with joining the board, I’ve taken on a more personal challenge: two weeks ago,
I left my day job and am now dividing my time between putting together my home office, pitching stories and developing
creative projects. I seek inspiration in this month’s AIRblast on the entrepreneurial spirit!"
Entrepreneurial thoughts from Jim Russell
"The change from ‘radio,’ meaning ‘terrestrial broadcast,’ to ‘radio,’ meaning ‘any form
of audio (even video) distribution', is taking place at a geometric pace. If you don't embrace it, it will simply
run you over. AIR itself is grappling with what its new and improved ‘elevator speech’ should be. Who
are we? Only the most important talent in the
world: the inventors. If we can figure out how to say that effectively, it is about as powerful a message as we will ever
deliver."
Tony Dec on AIR’s changing role
"AIR is positioned to celebrate in this
broadening perspective and to lead the charge for more, better, and greater, (all while) connecting producers of all
ages, backgrounds and disciplines with their audiences in ways that benefit both regardless of the platform. It’s an
exciting time to communicate with sound; it’s an important moment to be a member of AIR, where stories worth hearing
are worth supporting."
We'd love to get your feedback. You can send comments, questions,
or suggestions regarding the AIRblast to airblast@airmedia.org
| 
