AIRblast | September 2014
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Marketing Like a Rock Star

Here’s the idea in a nutshell: The producers of “Pitch,” a stories-behind-the-music podcast about bands and musicians, are trying to increase their audience, and see passionate music fans as the biggest area for potential growth.

So why not launch the podcast’s second season as if it were an album, rolling out the first episode as if it were the first single?

Alex Kapelman and Whitney Jones, indie producers who distribute “Pitch” through iTunes and SoundCloud, report that the first episode of the new season was downloaded 906 times and streamed by nearly 1,000 listeners on the day that season two of the podcast went live.

Here's how they did it.

More stories:
Level Up: A Reading List for Audio Nerds
Networking Really Isn't the Worst
Five Lessons from Master Mentors


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